4 Social Media Tips Your Business Should Know

I have written about the importance of social media for your business before but I can’t emphasize it enough especially after seeing that Facebook is approaching a billion users. Now I know that some of those billion users are fake but, still think about how many people you know that doesn't have a Facebook account. Not many I am sure. Social media has turned into a way this generation of people both young and old keeps in touch, communicates, and really uses it as a release. So if you own a business you must take advantage of all the social media you can but how do you do this? This isn't going to be an advice article but instead I am going to let you in on some tricks that many small businesses don’t know about social media. These tricks will give your company the competitive advantage you need over you competition. Being able to use social media effectively can be exactly what your business needs to take it from where it currently is to the next level and beyond. Below are a few tricks I have learned during my time working in the Scottsdale web design industry:

1. Humanize – People coming to your social media pages don’t want to see a company they want to see individuals and follow individuals. This is why it is extremely important to show them that there is an actual human behind the scenes and not a business. No matter what people tell you corporations and businesses are not human. This is especially true to online businesses as many times a customer and employees never interact so this allows for interaction.
2. Research – Once you have built a relationship with your followers then you can begin asking questions for feedback. This information that you will obtain will be extremely valuable and the best part about it is that it will be free. This is why it is important to keep your followers engaged with your page.
3. Media – Social media allows you to build relationships with media reporters. By doing this you can try to get them to do a story on your business. A story on the local news or in the local newspaper can give you a boost that your business may need at the moment.
4. Build Excitement – If you are unveiling a new product or service you can build excitement for the product or service prior to even releasing it. This is important because it will allow time for your product or service to gain traction and when you release it you will already have customers lined up.

These are just some of the many tricks that you can use to begin running a successful Social Media Marketing campaign. Now I know SEO and PPC for your business are extremely important but taking time to understand social media can be just as effect for your business. If you would like to discuss how your social media marketing plan with one of our professionals please contact us today.

Social Media Mistakes You Can't Afford To Make

In a social media driven age most businesses are likely trying to capitalize on the social media craze. Some have figured out how to successfully market their business on social media platforms such as Twitter and Facebook while other businesses have not been so successful. Some of the businesses that are unsuccessful with their social media marketing campaigns are very successful at marketing their business just not via social media. So why do some businesses struggle to market their business on social media platforms when they can market and be successful other ways. It is simply because the same strategies that work in other marketing avenues don’t work on social media platforms. You have to know exactly what you trying to get the visitor to do and have to put your sales approach on a forever hold. Let’s take a look at some major mistakes companies make while trying to market their business on social media platforms. The list below is the mistakes I have noticed while working in the field of Phoenix web design.

1. Plan – Many small business owners go into their marketing campaign thinking that they know how to sell and will do the same things that have worked for them in the past. WRONG this will not work. You need to understand how social media works and develop and follow a clear plan.
2. Marathon – Don’t think of your marketing strategy as a 100 meter dash think of it as a marathon. Many people get all excited and two days later don’t have any sales so they stop posting and interacting with their social media fans. A stagnant social media page will cause fans to either leave or forget you even exist.
3. Battles – Social media sites are not the place to have battles about your business. Don’t engage in a war with upset customers on your social media page. This looks really bad and hundreds or even thousands of people will get to witness it.
4. Self-Promotion – Social media platforms not a place for self-promoting yourself. People on Facebook and Twitter are looking for interaction that is why it is so important you are constantly updating your accounts and giving people a reason to follow your business.

As a Phoenix web Design Company we have seen the importance that social media marketing can have on a business. Social media can be the thing that really takes your business to the next level with all the new business that it can create. However for as many good things that social media can do for your business there is just as many bad things. You don’t want to get caught posting something that can get you in hot water. I once worked at a job that taught me if it can get you on the news you probably shouldn’t do it. You must be very careful with everything you post online. If you would like help with your social media marketing campaign please contact HireAWiz today to discuss a plan that may work for you.