4 Mistakes Small Businesses Make When Using Social Media

If you are a small business owner then the chances are you have considered moving into the social media world if you haven’t already. The hundreds of millions of users that are on social media websites are just too much to ignore no matter what size of business you are running. Large corporations can spend money and bring in experts but what about the small businesses how do you know you are operating a successful social media marketing campaign? Many small business owners make some very crucial mistakes when using social media. These mistakes can make it where there business never gets off the ground in the social media world and will ultimately cost you costumers and money. Nobody wants to miss out on business especially when it is so close. Let’s take a deeper look at what we have found being a Phoenix web design company.

                Mistake # 1 – Many small businesses owners jump onto their social media accounts and see all the users and their salesman side kicks in. Immediately they start trying to hard sell all the users and this instantly turns people away from your business. Remember social media sites are a place for you to educate, collect email addresses, encourage participation, and promote giveaways and events but not to sell.

                Mistake # 2 - Don’t go onto your social media pages and start talking non-stop about your company or you as an individual. I am sure you have that friend or you have met people who all they want to talk about is themselves. Nobody likes to hear people ramble on and on about how great they are and the same goes for businesses on social media websites. People want things that will benefit them not things that are being shoved down their throats.

                Mistakes # 3 – You can’t compete against a large corporation so don’t try. Don’t go and find large corporations and try to move in on their customer base because it simply won’t work. You have your target audience and you need to spend your time targeting them. There is hundreds of thousands of people with in that target audience that you have not got as a customer so take the time to target them.

                Mistake # 4 – Most small business owners have a penny pinching side to them and in many ways this is a good thing as it helps you run a successful business. You need to forget that side when it comes to social media marketing because even though the sites say sign up for free to be successful they are not free. You need to advertise on them, spend time making your sites look nice, offer free promotions and doing things that help your likes. If you do all this properly you are sure to have a high ROI.

These are some of the major mistakes we see on a regular basis. We are in the Phoenix web design field so we witness frequently as clients come to us for help. Take the time to step back and figure out exactly what it is you are wanting your social media pages to accomplish and then go back and look at your page and pretend you are a customer is it something you would want to read or something that would annoy you because of the sales pitchiness of it?