4 Mistakes Small Businesses Make When Using Social Media

If you are a small business owner then the chances are you have considered moving into the social media world if you haven’t already. The hundreds of millions of users that are on social media websites are just too much to ignore no matter what size of business you are running. Large corporations can spend money and bring in experts but what about the small businesses how do you know you are operating a successful social media marketing campaign? Many small business owners make some very crucial mistakes when using social media. These mistakes can make it where there business never gets off the ground in the social media world and will ultimately cost you costumers and money. Nobody wants to miss out on business especially when it is so close. Let’s take a deeper look at what we have found being a Phoenix web design company.

                Mistake # 1 – Many small businesses owners jump onto their social media accounts and see all the users and their salesman side kicks in. Immediately they start trying to hard sell all the users and this instantly turns people away from your business. Remember social media sites are a place for you to educate, collect email addresses, encourage participation, and promote giveaways and events but not to sell.

                Mistake # 2 - Don’t go onto your social media pages and start talking non-stop about your company or you as an individual. I am sure you have that friend or you have met people who all they want to talk about is themselves. Nobody likes to hear people ramble on and on about how great they are and the same goes for businesses on social media websites. People want things that will benefit them not things that are being shoved down their throats.

                Mistakes # 3 – You can’t compete against a large corporation so don’t try. Don’t go and find large corporations and try to move in on their customer base because it simply won’t work. You have your target audience and you need to spend your time targeting them. There is hundreds of thousands of people with in that target audience that you have not got as a customer so take the time to target them.

                Mistake # 4 – Most small business owners have a penny pinching side to them and in many ways this is a good thing as it helps you run a successful business. You need to forget that side when it comes to social media marketing because even though the sites say sign up for free to be successful they are not free. You need to advertise on them, spend time making your sites look nice, offer free promotions and doing things that help your likes. If you do all this properly you are sure to have a high ROI.

These are some of the major mistakes we see on a regular basis. We are in the Phoenix web design field so we witness frequently as clients come to us for help. Take the time to step back and figure out exactly what it is you are wanting your social media pages to accomplish and then go back and look at your page and pretend you are a customer is it something you would want to read or something that would annoy you because of the sales pitchiness of it?

Importance of a Website That Leaves a Lasting Impression

Are you looking at creating a website for your business or do you already have a website? Either way your website needs to create a lasting impression on your clients. When looking at Phoenix web design many businesses tend to go cheap and by doing this they are usually choosing a freelance developer who just graduated from college or they are choosing an outsourcing company. Both of these options can end up costing your business in the long run.

When a client visits your website you want them to not only think you have a great website but you want them to remember it. Creating that lasting impression on clients will build up the branding of your company. Branding is key as you know the all the super successful companies in this country have branded themselves well. If I say Nike instantly you can picture both their logo image and slogan. It is a Swoosh with “Just Do It” as there slogan. So you see how important branding is for your company.

Not only will a memorable website help with branding but it will also help with advertising. The better you do to give your visitors a great user experience the more likely they will tell their friends. Living in a world with Social Media being so popular something as simple as a great Phoenix web design can make your website and company go viral. Being able to connect with your current and potential customers via social media is a huge advantage.

Part of creating that website that leaves a lasting impression is making your website Social Media friendly. Have icons so if one of your website visitors likes a product or a certain article it takes two clicks for them to be able to share it via email, Facebook, Twitter and other Social Media websites. A website is a huge investment for a business as it can truly take your business to that next level so you want to equip your website with all the tools it needs to work at its 100% capacity.  

Besides having your website social media friendly you also MUST have it mobile compatible. We are living in a world today where more and more people are surfing the internet on a mobile device whether it be a smart phone or a tablet. This number is only going to increase because of the convenience of being able to do so. As technology advances and mobile devices will be able to perform the same functions as a computer less and less people will want to be confined to their computer that is at home when they can do the same thing on the go. So I repeat making your website mobile compatible is a must.

As you can Phoenix web design is very important to your business so you want to hire a company that knows how to create a successful website. You want a website that is going to grow your business not a website that is up just so you can say you have one. A website is a great investment but you must give your website the tools so that it is able to help grow your business to that next level and it starts by selecting the correct Phoenix web design company. 

3 Reasons Your Business Needs a Mobile App

We are seeing a change from people surfing the web via a desk towards people surfing the web via a mobile device. I am sure you have noticed how convenient it is to be able to pull out your phone or tablet to surf the web. Whether, you are away from home or just surfing the web while doing other things it is nice to no longer have to sit in front a computer in order to surf the internet. Not only is using mobile devices convenient but they offer some new and cool technologies such as mobile apps. Mobile apps are something that is not only cool and addictive but they are also something that can be used for your business. Mobile apps give you an opportunity to reach your customers like never before. You now will be able to reach customers directly on their phone. If I were to tell you that as a business owner you would be able to advertise directly on people’s phone 10 years ago you would have jumped at the possibilities. Now we are fortunate enough to live in an era where it is no longer just a dream but a reality.  So what advantages do mobile apps provide businesses?

1. Set Your Business Apart – You can no longer set your business apart by simply getting a website for your business that has now become the standard. You must invest in cutting edge technology like mobile apps and beat your competitors to the punch.
2. Direct Contact – If somebody is looking for your product or service and have your app right on their mobile device the chances are good they will use you rather than going online and searching through Google which would give them a chance to find one of your competitors.
3. Branding – A mobile app will allow somebody to have your brand right on their phone. It will help dramatically with your companies branding.

There are many more reasons to build a mobile app for your company but you must know that mobile apps have the potential to take your business to the next level. You must contact your local Phoenix web design company and get an app built right away. HireAWiz is an elite phoenix web design company that would not only help you develop an app that would take your business to the next level but also cares about your company growing and would use are experience and expertise to help your company reach the next level.